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Volume 6, May 2004 |
ISSN 1538-893X |
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Get me outta here, now! |
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Cabin fever. “People are tired of moping around,” says Rita Zawaideh,
owner of Seattle-based Caravan Serai, a tour operator specializing in trips to
North Africa and the Middle East. “After the first anniversary of 9-11 passed,
people began slowly coming out of their shells. They realized that life goes
on.”
Many of them, she adds, also realized that they’d exhausted
most of the possibilities – or at least the ones they were curious about –
of travel around the U.S. Caravan Serai has booked five trips to the Middle East
this year through April, “far better than we did in the two years after
9-11.” Tour operators report that much of the surge in business is
from bookings coming in on sometimes incredibly short-term notice. “The
amazing thing is how short the time is between booking and sailing,” says
Dennis Dori, owner of Charter Sailing Unlimited in Geneva, IL. “It’s not
unusual to have somebody book on a Monday for a charter beginning the following
Sunday. Normally people book about
three months out.” Dori is happy to roll with the trend. As of April, he’d
already booked 19 charters in a business that averages 25 charters per year.
“Although the average cost of each charter is down – people are chartering
less expensive boats and shorter durations – I’m still expecting my best
year.” Luis Vasquez, owner of Mila Tours in
Gurnee, IL, which specializes in travel to Central and South America, has also
observed a plummet in the time between when people book and when they leave on a
trip. “Over the last few months I’ve noted people booking much more closely
to their trips, say, one or two months out vs. the usual 10 or 11 months.” Many of Zawaideh’s Middle East trips are
booked at the last minute. “We let people book as late as three days before
departure. We can do this because we have offices overseas that can handle visas
and other last-minute details.” Does the current explosion in short-term
and last-minute demand have real legs? Vasquez, who’s already booked some
Christmas and New Year’s trips, isn’t too sure. “Overall, I’d say the
trend is heading back toward longer-range plans.”
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